After shipping the MVP of Ellevest, a goal-based digital investment platform for women, I conducted a user research campaign to gather initial product feedback. Patterns began to emerge in the users' pain points, especially during the conversion funnel.

I began my design explorations with wireframes and tested variations of the funding flow. I iterated on the most successful prototype incorporating feedback, and collaborated with Product and Engineering through development. The updated flow launched in the fall of 2016.

User Research, UX Design, Visual Design, Responsive Web