In addition to an investment platform, Ellevest helps ladies reach their goals by providing financial education via the Resource Center. During the closed beta, articles promoted brand awareness, established industry credibility as a trusted source, and generated excitement while users waited for access to the platform. Post-beta, the Resource Center is a content channel that continues to increase engagement with the brand.
As the design lead, I worked closely with the Chief Design Officer to create a modular design system for a scalable content site. I was responsible for the user experience and visual design. I also designed infographics for select articles. The Resource Center shipped in late 2015.