Strategizing a scalable content site
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In addition to an investment platform, Ellevest helps ladies reach their goals by providing financial education via the Resource Center. During the closed beta, articles promoted brand awareness, established industry credibility as a trusted source, and generated excitement while users waited for access to the platform. Post-beta, the Resource Center is a content channel that continues to increase engagement with the brand.

As the design lead, I worked closely with the Chief Design Officer to create a modular design system for a scalable content site. I was responsible for the user experience and visual design. I also designed infographics for select articles. The Resource Center shipped in late 2015.

Strategic Planning, Information Architecture, UX Design, Visual Design, Responsive Web

Resource Center User Journeys for Guests, Registered Users, and Clients

User journeys

Resource Center Product Requirements Document

Product requirements document for MVP

Resource Center Product Information Architecture

Information architecture for MVP and potential future states

Resource Center Article Wireframes

Early wireframes for article pages

Resource Center Homepage and Filtered Page Wireframes

Early wireframes for landing and filtered category pages

Resource Center Final Product: Article and filtered category pages

Final product: article and filtered category pages

Resource Center Final Product: Mobile

Final product: mobile