About Us

Building brand trust by sharing Ellevest's story
View Project

As a financial services startup, establishing trust with users is paramount to Ellevest's success. I was tasked with designing an "About Us" page on the Marketing site and collaborated with the Director of Content Strategy to craft Ellevest's narrative, humanize a robo advisor, establish brand credibility, and design a visually engaging and compelling page. This project launched in 2016.

Interaction Design, Visual Design, Responsive Web

About Us Page Initial Sketches

Initial sketches

About Us Page Layout Explorations

Layout explorations

About Us Page Final Product

Final product