New Market

Prototyping an immersive
e‑commerce experience
View Project

After completing a Front-End Web Development course at General Assembly, I coded a prototype for New Market Goods, a socially responsible clothing line fabricated by Bangladeshi artisans. The end result was a responsive digital storefront that emulates the experience of browsing vibrant bolts of fabric at a textile market through a horizontal scrolling interaction.

I prototyped the user interactions in HTML / CSS / JavaScript; iterated on the design of the homepage and product pages based on changing business needs; and led the front-end web development and browser testing. I completed work on the prototype in 2014.

Interaction Design, UX Design, Front-End Web Development, Responsive Web

New Market Goods Homepage Original Comp

Original homepage comp

New Market Goods Completed Homepage

Completed homepage

New Market Goods Product Page

Product page

New Market Goods Mobile